Businesses Should not Rely Solely on Social Media for Their Marketing Campaigns
Social Media seems to be finding its way into our lives more and more every day. Find me a person who uses the Internet and is not active on any social media network sharing their thoughts. Through continued globalization, and technological globalization, the world has become a much smaller place; everything you need is just a click away. With the busy lives we lead and the new technology that is easily available all around us, we fail to keep up with friends and family in person and instead rely on social media networking to check in with them and see how they’re doing.
On average 22% of time spent online in our country is spent on social media. It enables us to share our information, interests, activities and snippets of our lives via photos and videos, it has also turned into one of the new business marketing hotspots. Businesses have flocked to different networks to promote their brands, optimize their content and engage both current and prospective customers in order to build brand image, reputation and (hopefully and eventually) sales.
But, as with all trends, people are starting to look for different alternatives.The common Mistakes Young Entrepreneurs Make in Social Media is still relying on social media alone; traditional media will always be around, and it’s important to not forget about these channels to market your brand. The marketing campaign of IWearYourShirt is a great example of blending two types of marketing for optimal results: word-of-mouth marketing and social media marketing. With hundreds of people talking about your brand at the same time, it is more likely to be picked up by more people, and consequently more like to go viral.
So while social media is and will – at least of the foreseeable future – be one of the premier mediums through which businesses conduct their marketing campaigns, it’s important not to lose sight of more traditional strategies. Press releases are as alive as ever, and as IWearYourShirt has demonstrated, so is word-of-mouth marketing.
To learn more about the new and creative entrant to the world of marketing, visit http://www.entrepreneur.com/article/223920.