Mistakes Young Entrepreneurs Make in Social Media
While social media makes it incredibly easy to make new contacts and create a virtual workspace, including the transfer of pictures and files, it also makes it incredibly easy to make bug blunders that can ruin an interview or permanently close the door to getting a new client. It is not an easy thing to understand how written language can be misunderstood without the advantages of tone of voice and facial cues, but precise communication is an essential skill for young entrepreneurs.
Aversion and avoidance is another problem with social media. Since the other person is not physically there, the temptation to respond to something important can be very great. It is also possible to forget about some people entirely as a person focuses on many clients or problems simultaneously. If the upcoming business person does not care a whole lot about his or her business, then that attitude will show through poor customer service and a long response time.
Clients and business associates will protest poor responsiveness most fiercely, but they might be even more put off by bad content. This basically means submitting a substandard draft or something shoddy or poorly researched as the final draft. This problem again arises from only interacting with a computer. A person feels like they are working for themselves and sometimes submits content without critical analysis. Learn to put personal ego on hold.
While a person can be chit-chatty with friends, young entrepreneurs must learn to distinguish between the informal writing voice and interacting with business contacts. While some associates might be relaxed, others might be very conservative. Err on the professional side until establishing a repertoire with a new contact. Social media marketing is the art of using electronic interaction to sell yourself and products, and learning effective strategies is essential to success. Its imperative to be conversational, but make sure you figure out who you can converse with before engaging.