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When you think of Disney, you might think about amusement parks, animated movies and people dressed in giant plushy mouse costumes.
But have you ever stopped to think about Disney and what their business model could mean to your small business? Namely, what would it be like if Disney ran your office?
If there is anything that the Walt Disney Company knows, it’s to provide a complete and total experience for their customers, not just a product. Actually, they don’t provide anything customers because they don’t refer to them as customers. They’re called “guests” when they visit a Disney Park and the employees are “cast members”. That’s the value placed on everyone involved with Disney, and it’s something your small business might want to consider as well.
Your small business might be very different from Disney, but you can take this total experience approach and apply it.
If you have an office, what are you doing beyond just providing the service that you set out to provide? Think about what your office looks like, how your employees dress and what the materials you send out to customers and potential clients look like. What is the message you send with all of these aspects of your business and how can you streamline them and everything else you do to provide a total and complete experience for your “guests”?
Or if your small business is a shop or service provider, you can apply the Disney principles as well. If customers come to your store to pick up products or items post-service, what is their experience inside the shop? Is it clean? It is inviting? Do you and your employees make customers feel safe and welcome?
Your business succeeds when clients and customers feel like you are looking out for their every need. Disney knows this better than anyone.
About The Author
David Nikolic is the owner of United Virtual Office, a leading provider of Virtual Offices for entrepreneurs and small businesses. A Virtual Office includes an address at a prestigious business location in the US, live virtual receptionists, courier services and more.