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Presentation skills are an essential facet to business operations, no matter how trivial. This is as much a universal truth as is the sun rising in the east, but while countless people accept its ideology in the corporate world, few truly understand it.
Presentations have a tendency to hide behind convenient labels, like “promotion.” In truth, if you have a desire to be the brightest star among your co-workers, you must present yourself in a way that ‘promotes’ your highest abilities. At its core, setting out to win your boss’ approval is nothing more than a presentation of your strengths.
Should you find yourself in a position where profit rides on the communication of important ideas, it is important to bear in mind that presentations can make or break a multi-million dollar sale. Corporate sponsors place a high responsibility on presenters, for their financial success is dependent upon the organization and subsequent communication of key points.
One of the leading causes of stress in the workplace is misinformation. Sharpening up your presentation skills will ultimately play to your advantage, as in order to lead a team, one must possess extraordinary communication skills.
While many presenters fail to communicate key points before losing the interest of their target audience, still others have managed to reduce 30 minutes of information to as little 90 seconds. Learning to identify key points saves time not only in presentation but in preparation, leading to further stress reduction and better communication.
In order to lead a team in the achievement of a common goal, one must be able to effectively communicate a singleness of purpose in a way that informs, motivates and calls to action. Here, communication of key issues becomes tantamount to professional success.
While in terms of advertising, presenters are the men and women behind the curtain, scrutiny from the media determines the validity of key points. It is an unfortunate reality that your reputation is dependent upon what you do and don’t do in front of the camera, but it is a reality that you must bear in mind.
While becoming a better presenter may not find you in the corporate job that you’ve always dreamed of, it may or may not give you a leg up over the man or woman standing next to you. What do you have to lose?