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Every company needs to take the risk of launching a product or service into the market and engaging in serious promotional activities to make sales. But you cannot do this without human resource. If you are running a big company, you may have a separate marketing department which needs highly qualified staff. However, problems can arise when you hire so many people without a slight idea of the roles each will play.
You can maximize on a small number of talented employees and achieve excellent results. But how practical is this? The best thing is to have a small team whose members have specific roles and tasks that will contribute to the job being done satisfactorily. Sometimes you can hire even when there is no need for new employees. The new hires can save you in future when the business is expanding and sales are growing exponentially.
How much a business is successful is not directly proportional to the number of employees it has. Actually, a small group of highly skilled and experienced professionals is much better than a big team of average performers. You should avoid comparing the success of your business with another based on the number of employees you have.
To know how effective your marketing is, measure the success of each campaign individually. You will know which campaigns are generating more sales and which ones are performing dismally. You can then direct more funds to what is bringing better results. It will not hurt to ask customers how they got to know about your product or service.
Have you tried to treat your customer service as marketing? This is the first business contact that customersexperience. How you treat your customers will determine whether they will move to the next step or retreat. It does not matter how small the number of people calling is; when you answer the phone, treat the person on the other end well. What you tell customers is what they will tell other prospects. Treat them nicely and they will recommend you to other customers. Pretend to be what you are not, and you will lose even the customers you already have.
Do not be afraid of taking the right risks. In some deadlock cases, taking risks might be the ultimate savior of the situation. Use your skill as an entrepreneur to assess the situation and make the right decision. On the same note, know when not to take a risk.
No successful business goes through a smooth journey; big gains and losses are made before a company gets to the top. What you lose doesn’t matter but how you recover from your loss is what does.
It takes a lot to source, recruit, and retain top talent. Sometimes you can be lucky to get employees, who really enjoy their work and dedicate their efforts to making the company move forward.Promotions and material rewards is never a big deal to such employees because they know what there is to the aspect of cause and effect. Only a worthy company can afford to keep this unimaginable lot of workforce. But which are these things that make employers never want to let go certain human resource?
Here are some of the amazing things that employees do:
- Passionately learn all business processes and parts
- Resolve issues
- Lead the company
- Call a spade ‘a spade’
- Work under minimum supervision
- Mind about other employees
- Generate opportunities
- Continuously learn
There are employees who know and understand that there is more to just their jobs. They involve themselves with the bigger businesses other than just their jobs. Such employees always look to learn more about other departments so that they can create a positive impact on the entire company.
In case of situations that conflict with company’s interest or interfere with production, great employees solve the issues without involving the senior management. They initiate the change needed to constantly expand the business.
Employees dedicate efforts to the company as if it were their own. They carry out all business transactions, decisions and activities with the well being and future of the company in mind.
Great employees understand that honesty is the best policy. Too much secrecy can lead to damages. They find kind ways to address negative concerns without hurting other staff members. They find a way to remedy the situation before a major damage occurs.
Amazing employees can deliver the same high standards like you do without following them around. Not everyone can do this. Such employees know what they are supposed to do and drive themselves to the standards expected of them.
There are very few people who like to see others improving. Great employees not only develop their careers, but also that of their fellow employees. They create examples of how to advance without creating hatred, resentment and animosity.
It is not only the sales and marketing staff that can generate business opportunities. Networkers from any part of the company can be agents of growth. Employees are always on the lookout for ways of expanding the business.
Amazing employees are not contented with what they know; they are always eager to learn something new. Today’s business world is dynamic and no employer would like to stick with an employee who knows what they know and are not willing to advance their knowledge.