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The best way to boost your business is through customer satisfaction. With today’s increasingly competitive marketplace, it is imperative that a business sets a new high for the overall customer experience to make a name for itself and outdo its competitors.
Companies in today’s business world heavily rely on repeat customers’ as well as referrals for one of their main sources of revenue. Being able to meet and exceed consumer expectations is paramount to the survival of any business.
The more value you add to your customers lives, specifically new information that benefits them, the more likely they will come back for seconds and tell their friends. These repeat customers and the referrals they provide act as a domino effect, reverberating rampantly through social circles and inspiring more people to test you out. This is especially true for small businesses, and especially true with the pervasiveness of social media in our lives. People go on the Internet to talk about their experiences with different businesses, and if you have a circle of advocates for yours, other people will take note and are more likely to contact you. Here are a few pointers to help fulfill your customers needs and establish yourself as a great company.
- Respond in a timely manner. Answer your customers questions, comments and concerns personally and quickly, either by phone or email. It is important to cater to a customers schedule and be available when they are.
- Allow your customers to give feedback. Always communicate with your customers to find out their needs. What’s working “What’s not working” Provide a way for a customer to leave feedback so they know you care and so that you can learn from what your target market likes and dislikes. This will help you in the long-run, as you are tailoring your business towards your niche.
- Customize and personalize your website. Your business website should always be user-friendly and personalized. Avoid pop-ups and excessive advertising because this will deter a customer very quickly. Make your web page pleasing to the eye and easy to navigate.
- Go social. Social media is a very powerful tool for referrals, marketing and advertising. Effective social media campaigns provide a direct link to your website as well as customer feedback. Make sure to respond to inquiries and answer questions directly.
- Create a rewards program. Customers love a rewards program and ways to save money. A rewards program will promote a long-term rapport between you and your customer and establish repeat business. It will also inspire them to Friend you on Facebook and Follow you on Twitter, two key avenues for a strong business-consumer relationship.
These are just a few tips to help exceed consumer expectations and create a true sense of brand loyalty. It’s very important to stay human, especially on the online channels, and personally communicate with your market. Don’t be a company on social networks, be a person; people will definitely notice and be more motivated to respond. People want to talk to people, not logos and robots.