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Music can help us channel emotions. It’s a true healer. It relaxes the soul and awakens the spirit. Music creates the beautiful aura of peace and serenity.
Now the question is: what is the relationship between music and business? Music is very important when considering how you want your customers to perceive your business. It can be used to differentiate two otherwise similar companies by producing a completely different atmosphere and overall customer experience.
The music that you play can influence the way your customers behave within your shop or store, and lead them to form judgments- consciously and subconsciously- about who you are. There is also a link between tempo of music and the activity of customers in different settings.
Not only does choosing the right playlist affect your customers, though; it also affects your employees and their productivity. It has actually been proven that playing music within your business can lead to a happier workforce, and if your employees are happier, theyll pass on that positive energy to your customers and (hopefully) increase sales.
For more information on utilizing the power of music in your business, visit:http://www.entrepreneur.com/article/223667