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Raising Capital to grow your business or invest in property has become harder. The key to raising capital is a person’s ability to sell. Selling is a crucial skill for any entrepreneur. The main question you come across while planning to raise capital is ‘What are you selling’ or ‘What is the lender or investor looking for’.
According to Kim Kiyosaki, the key to raising money, whether it’s to start or expand your business mainly depends on four factors:
- The Project
- The Partners
- The Financing
- The Management
If you can show a prospective lender or investor that you have command over these four key factors, then selling will not be an issue, and you will attract more money than you thought possible.
It’s important to know the overall “want” of a lender or investor. Every investor is mainly interested to know whether he/she is going to get healthy return on his/her investment. That’s the overall want of an investor. The same criterion applies to every lender or investor whether it is a traditional bank or a lending institution or an individual.
To know how to address these key points clearly and confidently, read Kim Kiyosaki’s article, visit: http://www.entrepreneur.com/article/217347