Does Accent Matter For a Business

Accents are disappearing among American English speakers. And, it’s sort of sad. Y’all hearin’ me?

As accents disappear, so goes a little of our individuality and character. We are morphing into a nameless, faceless, voiceless mass. After all, what is Paula Deene without her accent? Very, very rich!

There is a slightly discernible feature in the voice and timbre of just about everyone. But, television has homogenized the ear until persons of color, immigrants, and everyone else from every part of the country pretty much the sounds the same. It’s even harder to differentiate the voices on national radio venues.

There was a time when people from one part of the town needed subtitles to understand neighbors from another part of town. Social classes and ethnic origins were betrayed, and education only moved you from one parochial voice pattern to another.

Now, people just like us really are not people just like us. And, with the proliferation of outsourced customer service, we get down right annoyed and impatient with operators who don’t sound like Tom Brokaw or Katie Couric.

Businesses big and small should listen to their operators and receptionists. You need a personable receptionist, hand-trained in your business and products. You need the voice of credibility, not smothered with a heavy regional or in-articulate accent.

Your office can be anywhere your public voice is. A turnkey virtual office can connect nasal Philadelphians with throaty Georgians, Boston broad vowels with soft Texan twangs, backwater Virginians and Arizona Navajos.

    Let your virtual office:
  • Forward calls to your phone.
  • Give notice of voice-mail and fax receipts.
  • Process customer phone orders.
  • Schedule appointments.
  • And, provide 24/7 customer service.
  • And, much, much more depending on the package you like.

Now, don’t be getting your voice in a tizzy! There are plenty of wonderful receptionists out there with great phone voices – even some with accents. Some of the best even play their accents up, and many a customer loves the sweet tones they know are toying with them. But, as often as not, the caller needs clarity and understanding. They may not be confident in either with the accent of someone they don’t know.

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About Jim Jacques

Jim Jacques is the President of United Virtual Office, which provides business owners with virtual office services to help them save money and grow their business. Virtual Offices include a prestigious business address in myriad U.S. cities, Virtual Phone Services, courier services and more. Google +



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