Why Startups Are Realizing the Benefits of Working from Home
Increasingly, the idea of a virtual office and employees working from home is becoming commonplace among technology-minded businesses, especially with startups. In fact, according to the Bureau of Labor Statistics and Read Write Web, 64.2% of self-employed or freelancing workers were working from home in 2010, with 25.8% part-time employees working from home. Now in 2012, “work from home” while working for a new business venture is becoming as normal as lunch breaks and vacation time.
But, why exactly is this trend of working from home starting to become so popular? And why with startups?
Several startups have humble beginnings in garages, apartments, and even at Starbucks. This brings about a different type of “company culture” at the beginning, and continues to be a normal way for new businesses to begin. Not only is it just an unspoken rule and part of the business culture, but it is also a great way to save money when funding comes and goes so quickly. And as all entrepreneurs know, cash flow is king.
An Inc. Magazine article followed the startup Dimagi when they moved from chilly Cambridge, Massachusetts, all the way to sunny So Paulo in Brazil for the winter months in a rented apartment. They had a location in Cambridge, South America, and even employees working in India and South Africa. Despite being spread across many different time zones, employees were still able to communicate through email and social networks while their work was updated via cloud computing. So its definitely doable.
Less Financial Obligations
Because of little to no responsibility for rent of a full office, and all of the staff that comes with it, Dimagi (and fellow startups that do the same) are able to expand into new markets directly as well gathering new experiences worry-free.This also enables entrepreneurs to channel funds into much needed places, such as business development, marketing, and seeking out new talent.
Productivity and Comfort
Working while in the comfort from your own home, or a co-worker’s, has been proven to produce better work according to The Huffington Post. As stated, “76 [percent] of telecommuters not only say they’re more willing to work overtime, but they’re more loyal employees because of telecommuting.”
Telecommuting, working from home, the office of “home,” is only going to continue to be a popular method for employees of all stripes to get work done. Startups embrace this culture because the world we live in today is more mobile and more connected, so by being more flexible there are ultimately more chances to grow.