Four Steps to Make Advertising More Effective
Testing and measuring the results of your advertising and marketing efforts can increase your profit and enable you to identify what works and what doesn’t. Brad Sugars suggests useful steps to help you make the most of your advertising efforts:
Follow the TOC formula: Target, Offer and Copy are the three elements that build the foundation of a strong advertisement. If you know your target market, your advertisement should be placed where your potential customers will see it. First thing you need to do is figure out your target market to determine the viability of your business. If there is no market, your business is not viable. Include a specific offer when writing your headline. You can search online to find out how online marketers do it. Your headline should prompt your potential customers to call you. Start with test adverts which could be in the form of classified, small space or online advertisements via Google. Such a test is an easy and inexpensive way to evaluate whether your product or service is offered to the target customers.
If you are targeting the right market with a decent offer and a clear call to action, you should generate some response. Examine what you can do to boost the response, modify your adverts and retest it. If your adverts don’t generate any response, just scrap them and move on. Once you find something that works you can expand. If it is a small classified advert, try a bigger display advertisement.
To know more about how to make ads more effective, read the article: Visit:http://www.entrepreneur.com/article/217794