Making Time for Marketing
Most self-employed professionals feel they have no time for marketing. If you are the only one to serve the clients, manage the business, and perform all the sales and marketing functions, you really feel scarcity of time. Some Time Management techniques can guide you to defer tasks or delegate them; you can manage time for making calls, writing letters, or updating marketing materials. Have you already tried all those methods and discovered that time is still scarce”
What is your real challenge – to find more time for marketing or to MAKE time” Every day, you take part in many time-consuming activities which surely arent related to marketing. You could integrate marketing with all those things you are already doing if you could check some examples of how that can work:
- Attending workshops or cultural events with some business contacts can help develop better relationship instead meeting one-to-one.
- If you are planning to meet someone on lunch or coffee, add one or two persons to this get-together. This is great way to make new contacts. New invitees would appreciate the opportunity and you can have a rewarding group discussion.
- It is good to invite someone to join you for a walk in the park or a game of tennis. Such meetings help building business contacts. You can meet some contacts in golf course where you can discuss business while doing exercise.
- While reading an interesting article in a magazine or online, think of three people whom you could send it with a short “thought-you-would-be-interested” note. It will take only a moment, but can make a big impression on the recipient.
Sounds interesting” Get familiar with more ideas to make time for marketing, visit: